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When an event is only hours away, there is little room for slow decisions, missed messages or last-minute surprises. That is something Khuzema Bambora, Head of Events at Eventsugi LLC, understands well.
Based in Dubai, Eventsugi provides event planning and management for corporate events, weddings and social celebrations, alongside services such as AV equipment, décor, catering, entertainment and artist management, venue management, event branding, photography and videography.
For Khuzema, however, event management is more than organising what happens on the day. It is about staying responsive, solving problems quickly and making sure the client walks away happy.
Khuzema is Head of Events at Eventsugi LLC, where his role combines business development with hands-on responsibility for the company's larger events.
His journey into the industry began when he was just 20 years old. Rather than treating events as a temporary job, Khuzema decided to build a career around them, later completing a professional qualification in event management.
He has now been working in the events industry since 2015, giving him experience across the planning, logistical and operational sides of bringing an event together.
That practical background has shaped the way he approaches Eventsugi today.
Some people find their industry after trying several different career paths. For Khuzema, events came early.
Starting at the age of 20 gave him first-hand exposure to the realities of the industry, including the long hours, tight timelines, unpredictable situations and constant coordination required behind the scenes.
Rather than discouraging him, that experience encouraged him to develop professionally in the field.
Today, his role at Eventsugi means being involved not only in winning new business, but also in ensuring major projects are successfully delivered once a client comes on board.
It is the kind of role where sales and execution are closely connected. Understanding what can realistically be delivered is just as important as understanding what the client wants.
Eventsugi works across a broad range of events in Dubai and the UAE.
Its services cover corporate events such as conferences, seminars, product launches, networking events, award ceremonies, exhibitions and team-building activities. The company also plans weddings, proposals, engagements, birthdays, anniversaries, private gatherings, baby showers and other social celebrations.
Beyond event planning itself, Eventsugi offers supporting services that allow clients to coordinate multiple elements of an event through one company, including:
Event planning and management
Corporate and social events
Wedding planning
Event décor and themed setups
AV equipment and technical support
Catering
Entertainment and artist management
Venue management
Furniture rental
Photography and videography
Event branding
Fabrication and exhibition stands
Gifts and giveaways
For clients organising a complicated event, bringing multiple parts of the project together under one event management team can make communication and coordination considerably easier.
Ask Khuzema what makes Eventsugi different from other event companies in Dubai and his answer is refreshingly straightforward: responsiveness.
Events move quickly.
A venue may suddenly need confirmation. An entertainer may change their arrival time. A supplier might need immediate approval. A client may have a last-minute request only hours before guests arrive.
Khuzema believes Eventsugi's ability to respond quickly across different communication channels is one of the company's strongest advantages.
It may sound like a simple point, but anyone who has organised a large event knows how valuable it can be.
The difference between receiving an answer immediately and waiting several hours can sometimes determine whether a problem remains small or becomes something everyone notices.
Event management looks glamorous from the outside, but some of the most important work happens when things do not go according to plan.
One of the toughest situations Khuzema has experienced involved managing event setups during a natural disaster.
Situations like these test an event team in ways that ordinary planning cannot. Timelines may change, suppliers can be affected, transportation becomes more difficult and decisions sometimes have to be made with very little notice.
It highlights one of the less visible skills required in professional event management: adaptability.
A detailed event plan is important, but so is knowing what to do when that plan suddenly has to change.
There is another situation many event organisers will recognise immediately.
The event is about to begin.
Guests are arriving.
Everything appears ready.
But the artist is stuck in traffic.
Khuzema describes this as one of the most stressful moments he has experienced during an event.
For the client and their guests, an event should feel effortless. Behind the scenes, however, the event team may be making calls, adjusting timings, communicating with entertainers and reorganising the running order without guests ever knowing there is a problem.
Those final minutes before an event begins are often where experience matters most.
An event manager cannot eliminate every unexpected situation, particularly something as unpredictable as Dubai traffic, but they can control how quickly and professionally the situation is handled.
Despite the pressure that comes with managing events, Khuzema says the part of the job that gives him the greatest satisfaction is simple: a satisfied client.
It is an important reminder of what event planning ultimately comes down to.
The lighting, entertainment, décor, venue and logistics all matter, but they are parts of a bigger objective. The client should be able to look back at the event and feel that what they imagined was successfully brought to life.
For an event professional who may have spent days, weeks or months preparing for a few hours of celebration, seeing that reaction can make the pressure worthwhile.
Eventsugi could be a good fit for clients looking for an event management company in Dubai that can coordinate several different elements of an event rather than simply supplying one individual service.
Its range of services makes it relevant for businesses planning corporate events and product launches, couples organising weddings and engagements, and individuals arranging birthdays or private celebrations.
For Khuzema, the common thread across those different types of events remains communication.
Whatever the size or style of the occasion, clients want to know that when they need their event company, somebody will answer.
At The PartyPlatform, we speak to the people working behind the UAE's events industry to understand the stories, experience and personalities behind the businesses that help make celebrations happen.
Khuzema Bambora's story is a reminder that successful event management is not only about creativity. It also requires experience, quick decision-making, resilience and the ability to keep communicating when the pressure is at its highest.
After working in events since 2015, Khuzema continues to focus on the part of the job that first drew him into the industry: delivering events successfully and seeing the client happy at the end of them.
